Rolls-Royce Debuts ‘Spirit of Expression’ Bespoke Series at Auto China 2024

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Rolls-Royce Motor Cars is thrilled to announce the debut of its prestigious ‘Spirit of Expression’ bespoke series, an exclusive lineup featuring the Ghost Extended, Phantom Extended, and Spectre models. This remarkable collection is set to make its first public appearance at the Beijing International Automotive Exhibition (Auto China 2024) on April 25th. Designed to cater…

Rolls-Royce Motor Cars is thrilled to announce the debut of its prestigious ‘Spirit of Expression’ bespoke series, an exclusive lineup featuring the Ghost Extended, Phantom Extended, and Spectre models. This remarkable collection is set to make its first public appearance at the Beijing International Automotive Exhibition (Auto China 2024) on April 25th.

Designed to cater to the discerning tastes of China’s younger luxury car enthusiasts, the ‘Spirit of Expression’ series is a testament to the global outlook and sophisticated preferences of these affluent individuals. Each vehicle in the collection draws inspiration from scenic and iconic locations across the globe that resonate deeply with Rolls-Royce’s Chinese clientele.

Phantom Extended ‘Magnetism’ – A Night Under the Stars
The Phantom Extended ‘Magnetism’ is a celebration of tranquility and luxury, inspired by the calm of a moonlit beach. Its exterior showcases a striking two-tone theme, featuring Cala Luna Sand and Kabira Blue, evoking the serene interplay of sand and sea under the moonlight. The vehicle’s interior is just as breathtaking, with a Starlight Headliner that features hundreds of hand-placed stars and dynamic ‘shooting stars’, bringing the celestial theme to life.

Spectre ‘Escapism’ – Tropical Splendor
The Spectre ‘Escapism’ model draws inspiration from the vibrant tropics of South America, particularly the rich hues of the Lantana flower. Its bold Lantana Red exterior is balanced with a subdued Tempest Grey, creating an elegant yet striking look. Inside, the car is a sanctuary of Selby Grey, Purple Silk, and Sunset leathers, with a Starlight Headliner that illuminates the cabin with hundreds of fiber-optic ‘stars’ in a Sunset hue, complemented by white ‘shooting stars’ that add a touch of magic.

Ghost Extended ‘Expressionism’ – Sunset Impressions
The Ghost Extended ‘Expressionism’ features a vivid ‘Boracay Blue’ exterior that captures the unique color transitions of twilight over Boracay Island, paired with a Lime Green Coachline that nods to the island’s lush flora. Inside, the seats are adorned in Black and Arctic White leather with striking Lime Green accents, while the door pockets showcase an intricate celestial motif embroidered in contrasting stitch techniques, enhancing the depth and texture of the design.

These bespoke creations are not merely vehicles but are emblematic of Rolls-Royce’s deep commitment to its significant market in China. The ‘Spirit of Expression’ series exemplifies how Rolls-Royce continues to integrate local luxury tastes with its renowned craftsmanship and design prowess. By situating Bespoke designers in luxury hubs worldwide, such as Shanghai, Rolls-Royce ensures that each vehicle is not only a product of global luxury standards but also a deeply personal expression of its owner’s tastes and experiences. This collection aims to deliver unparalleled luxury and personalization, reflecting the unique preferences and lifestyles of Rolls-Royce’s exclusive clientele.


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