Record Attendance And Drives At Western Groups Third Annual Driving Day

Record Attendance and Drives at Western Group’s Third Annual Driving Day

This year’s Western Group of Motoring Writers Driving Day marked its third and most successful event at the stunning Haynes Motor Museum in Somerset. The event featured an impressive lineup of 38 cars from 25 brands, making it a unique highlight in the automotive calendar. It provided a rare opportunity for PR and product specialists…

Record Attendance And Drives At Western Groups Third Annual Driving Day

This year’s Western Group of Motoring Writers Driving Day marked its third and most successful event at the stunning Haynes Motor Museum in Somerset.

The event featured an impressive lineup of 38 cars from 25 brands, making it a unique highlight in the automotive calendar. It provided a rare opportunity for PR and product specialists to drive each other’s cars and allowed Western Group members to test some of the latest models they hadn’t experienced yet.

The Western Group welcomed over 30 guests, with vehicles from newcomers Omoda, BYD, and INEOS adding to the excitement. Most brands sent representatives, and when that wasn’t possible, cars were transported ahead of time. Notable examples included Stellantis (featuring Jeep, DS, Vauxhall, Citroën, Peugeot, and Fiat) and BYD (with models like Dolphin, Seal, and Atto 3).

Representatives from Ford, Genesis, Honda, Kia, Mazda, MINI, Volvo, Subaru, Isuzu, Maserati, Range Rover, KGM, Toyota, Lexus, Porsche, and event sponsors Suzuki made their way to the venue. By the end of the day, guests and Western Group members had completed a remarkable 215 drives.

Participants enjoyed a selection of excellent roads and had complimentary access to the Haynes Motor Museum’s extraordinary collection of around 400 cars and motorcycles.

As always, the event included the presentation of handmade Bristol Glass trophies. The ‘Car of the Day’ award went to the powerful Porsche 911 Carrera T, while the ‘Driver of the Day’ trophy was shared by Ford’s Andy Benson and Len Keen.

Adding to the festivities, a charity raffle and an auction were held, featuring a limited-edition bottle of Scottish whisky donated by Genesis and a signed England rugby ball courtesy of Honda.

“We’re thrilled with the response from manufacturers for this year’s event,” said Western Group Chairman Gareth Herincx. “It’s our third year at the Haynes Motor Museum, and we couldn’t be happier with the venue.

“The feedback from guests has been overwhelmingly positive, and we’re already planning to make our event even bigger and better for 2025. The convenient location off the A303, local accommodation options, excellent driving roads, the museum’s facilities, and a delicious lunch all contributed to the day’s success.

“I would like to extend my gratitude to Simon Perry of IDPR for his professional management of the day. Special thanks also go to Alun Parry and Jess Grimditch of Suzuki for their sponsorship this year.

“Ultimately, we couldn’t stage our annual Driving Day without the support of manufacturers. While not everyone can attend due to various factors, we hope even more will be able to join us in 2025, as we plan to continue hosting this event for many years to come.”

Building on the success of this year’s event, the Western Group is already planning next year’s Driving Day, provisionally set for Thursday, 5th June 2025, at the Haynes Motor Museum.


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