Opel Ushers in a Bold New Era with the Launch of the Frontera SUV

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In a landmark move that heralds a fresh chapter in its illustrious journey, Opel has pulled back the curtain to unveil the Opel Frontera, a pioneering SUV that marries the thrill of driving with spacious comfort. Hailing from Rüsselsheim, the vehicle is set to dazzle from the get-go, available in both a battery-electric version and…

In a landmark move that heralds a fresh chapter in its illustrious journey, Opel has pulled back the curtain to unveil the Opel Frontera, a pioneering SUV that marries the thrill of driving with spacious comfort. Hailing from Rüsselsheim, the vehicle is set to dazzle from the get-go, available in both a battery-electric version and models boasting 48-volt hybrid technology.

Florian Huettl, Opel’s CEO, expressed confidence that the Frontera, with its robust design, ample space, smart features, and efficient powertrains, is poised to captivate a broad spectrum of consumers looking for distinction. He emphasized the vehicle’s seamless fit for both urban and suburban settings, alongside offering an enriching recharging experience.

The Frontera makes a striking first impression with its formidable interpretation of Opel’s design ethos, characterized by boldness and purity. Its commanding front profile and distinctive proportions encapsulate a spacious and functional cabin. A highlight of the design is the debut of the new Opel “Blitz” emblem, adorning the Opel Vizor, which integrates the Eco LED headlights and emblem in a seamless fashion. This design element is complemented by a trapezoidal air intake, reinforcing the vehicle’s robust stance.

Inside, the Frontera’s cabin blends innovative design with practicality. The interior features wide horizontal panels that enhance the sense of space, alongside the digital Pure Panel cockpit and a multimedia infotainment system for a cutting-edge and user-friendly experience. An optional smartphone station transforms the user’s mobile device into an infotainment hub, while the Intelli-Seat innovation offers unmatched comfort, especially for long drives.

The Frontera doesn’t skimp on convenience, offering solutions like a cooled wireless charger, multiple USB ports, and flexible storage options for large devices and daily essentials. The vehicle also impresses with its cargo space, offering up to 1,600 litres with the back seats folded down, and additional versatility with optional functional roof rails.

Engineered for sustainable and active lifestyles, the new Frontera provides a choice between electric and hybrid drivetrains without compromising on driving pleasure, courtesy of a chassis optimized for performance and Opel’s signature driving dynamics.

With its bold design, smart features, and a choice between electric and hybrid models, the new Opel Frontera is a testament to the brand’s commitment to electrification and its dedication to meeting the diverse needs of its customers.


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