Since its launch in 2023, Brand O&J—comprising the OMODA and JAECOO marques—has rapidly established itself in the South African automotive landscape, offering a lineup of competitively priced premium SUVs that combine cutting-edge technology, stylish design, and exceptional value. Following the success of the OMODA C5, the marque has continued to expand, introducing models like the J7 and more recently, the C9. Now, as we approach 2025, Brand O&J is poised to take its commitment to South African consumers even further, with an expanded range set to redefine the premium SUV segment.
As part of this exciting expansion, OMODA and JAECOO will introduce electrified offerings, with plug-in hybrid electric vehicles (PHEVs) and fully electric (EV) models joining the lineup, alongside their traditional internal combustion engine (ICE) variants. This strategic move aligns with the growing demand for eco-conscious options without compromising luxury, performance, or driving enjoyment.
OMODA: Bold and Dynamic, with an Eye on Electrification
OMODA C7: A Striking Mid-Size SUV
One of the most anticipated additions to the OMODA range is the C7, set to arrive in South Africa in 2025. Positioned between the C5 and C9, the C7 combines striking design with premium features, offering a dynamic yet sophisticated alternative to the competition. Its bold styling is marked by a distinctive X-shaped grille and slim, flowing headlights, giving it an unmistakable presence on the road. The frameless grille further enhances its futuristic look, while the sleek bodywork complements the urban, premium character of the vehicle.
The C7’s compact dimensions—measuring 4,621 mm in length—make it ideal for navigating busy city streets, while its generous 2,700 mm wheelbase provides ample space for passengers and luggage. Inside, the C7 is a luxurious retreat, with premium materials, leather upholstery, and a 15.6-inch touchscreen for the ultimate in connectivity and comfort. A 14-speaker sound system ensures an immersive audio experience, while a suite of advanced features promises convenience and safety for both driver and passengers.
OMODA C9 PHEV: Electrifying Luxury
The OMODA C9, launched in October 2024, already embodies the brand’s commitment to providing a balance of performance and luxury. This 192 kW turbocharged SUV is a formidable presence, offering an eight-speed automatic transmission and impressive torque of 400 N.m. However, the most exciting development for 2025 is the introduction of the C9 PHEV, marking OMODA’s first foray into South Africa’s electrified SUV market.
The C9 PHEV will feature a 1.5-litre engine paired with up to three electric motors, delivering an efficient yet powerful driving experience. While exact specifications are yet to be confirmed, the C9 PHEV promises to deliver a sustainable and refined luxury SUV, combining the best of both worlds—performance and eco-friendliness. This marks an exciting chapter for OMODA as it embraces electrification, positioning itself as a leader in the premium SUV segment.
JAECOO: Premium Ruggedness Meets Advanced Technology
JAECOO J5: A Versatile Compact SUV
The JAECOO J5, set to launch in 2025, will expand the brand’s appeal by targeting the highly competitive compact SUV segment. Positioned below the popular J7, the J5 offers rugged styling with a premium twist. Its vertical grille slats and squared-off design elements speak to its adventure-ready character, while still offering the refinement expected of a luxury SUV.
Inside, the J5 delivers standout features, including a 13.2-inch touchscreen and the largest panoramic glass roof in its class. Whether commuting or embarking on a weekend adventure, the J5 promises to provide an exceptional experience for its occupants. The advanced air filtration system and smart climate control further elevate its comfort, while thoughtful pet-friendly accessories make it an ideal option for families and pet owners alike.
JAECOO J6: Electrifying Adventure
The JAECOO J6, an all-electric vehicle set for release in 2025, will cater to South African consumers who demand both sustainability and adventure. As the first fully electric model to wear the JAECOO badge, the J6 will blend the latest in electric powertrain technology with a design that can handle light off-roading.
With two powertrain options available in other markets—one delivering up to 184 kW and the other up to 279 kW—the J6 offers the kind of power and torque needed for a variety of terrains. Inside, the J6 promises to provide a premium experience with luxurious touches such as electrically adjustable front seats with a massage function and a 15.6-inch touchscreen. Final specifications and pricing for South Africa will be confirmed closer to its launch, but the J6 is sure to appeal to the eco-conscious adventurer seeking a sustainable yet capable vehicle.
JAECOO J7 PHEV: Efficiency Meets Luxury
The J7 PHEV has already captured the attention of South African consumers, offering a compelling mix of luxury, performance, and efficiency. With the introduction of the J7 PHEV, JAECOO is set to further enhance the appeal of this already-popular model by providing a plug-in hybrid option that combines a reduced environmental footprint with the performance expected of a luxury SUV.
The J7 PHEV has already impressed in endurance tests, achieving a fuel consumption of 3.3L/100 km over 1,300 km, far outperforming its conventional ICE counterpart. With a 90 km all-electric range and the potential for even better results in local driving conditions, the J7 PHEV is set to offer an affordable, efficient alternative for consumers looking to reduce emissions without sacrificing performance.
JAECOO J8: The Flagship Luxury SUV
At the top of the JAECOO lineup, the J8 will arrive in 2025 as the brand’s flagship luxury SUV. With seating for up to seven passengers and a host of premium features, the J8 is designed to offer the ultimate in comfort and style. Powered by a turbocharged 2.0-litre engine delivering 195 kW and 400 N.m of torque, the J8 provides strong performance, making it a versatile option for both city driving and long road trips. A plug-in hybrid variant is also available in some markets, though its arrival in South Africa remains to be confirmed.
A Vision for the Future
Looking ahead, Hans Greyling, General Manager for OMODA & JAECOO South Africa, has emphasized the brand’s dedication to meeting the diverse needs of South African consumers. “With the introduction of PHEVs and EVs, alongside our traditional offerings, Brand O&J is expanding into new segments,” Greyling stated. “There will be something for everyone—whether it’s electrified sustainability, luxury, or performance.”
As OMODA and JAECOO continue to evolve, the brand is committed to offering a range of vehicles that not only provide outstanding value but also set new standards for what premium SUVs can be. Whether it’s through electrification, luxury, or performance, Brand O&J is shaping the future of SUVs in South Africa—one that promises excitement, innovation, and a greener tomorrow.
