Awards and accolades are always well received and the team at Mercedes-Benz South Africa were ecstatic by their achievement – number two – in the Top Ten Brands announced by the Loeries.
The innovative “Active Blind Spot Assist” billboard advertisement contributed to the award winning spot for Mercedes-Benz.
For decades, Mercedes-Benz has been setting the standards for the development of new technologies to boost active and passive safety in automobiles. All of these systems have demonstrably contributed to making road traffic safer and to considerably reduce the numbers of road users injured or killed in accidents. Mercedes-Benz defines the benchmarks in active safety technology with intelligent assistance systems that turn the vehicle into the driver’s “thinking partner”.
“Creativity not only attracts the best talent in the marketing industry, but also exposes our brand to a younger and more progressive target market – our future customers,” says Claudia Mende, Marketing Communication Manager at Mercedes-Benz – the second ranked brand.
Claudia Mende encourages brands to embrace innovation, “Creative and innovative messaging creates much better awareness, and coupled with social media, can be the recipe for continued consumer appreciation and business success.”
It has been a successful year for the Loeries, with the second largest number of entries received since 2008 – over 3000 entry submissions from across Africa and the Middle East.
This is the third year that the Loeries Official Rankings have been published, offering a transparent oversight of the awards as well as promoting creativity and innovation as primary business tools in the brand communication industry.
| TOP TEN BRANDS | |
1 | South African Breweries |
2 | Mercedes-Benz |
3 | Nando’s South Africa |
4 | McDonald’s |
5 | Kraft Foods |
6 | Volkswagen |
7 | Santam |
8 | OFM |
9 | Marmite |
10 | Land Rover |
A comprehensive explanation of how the rankings are calculated can be found on the Loeries website theloerieawards.co.za
