On 16 July 2025, Chery Automobile marked a major milestone in its globalization strategy with the roll-off of the first production unit of the LEPAS L4 — the flagship model of its Agile Series. Destined for the international stage and South African roads alike, the L4 embodies the LEPAS brand’s youthful energy, daring design, and cutting-edge innovation.
The ceremony saw key Chery and LEPAS executives, engineers, and manufacturing leaders unveil the new vehicle, capping off what has been a whirlwind 90-day sprint: three landmark achievements including the brand’s independent launch in April, the L8’s global debut in June, and now the L4’s production start. “From LEPAS’ independent global launch to the rollout of L4 in just 90 days – we’ve proven that LEPAS isn’t just Chery’s global pioneer,” said Zhong Wei, Deputy CEO of LEPAS, “it’s also a trendsetter reshaping the global market with Chinese efficiency.”
That ‘efficiency’ is no accident. It’s the result of Chery’s formidable manufacturing and R&D ecosystem, including eight global R&D hubs and a fully integrated global production and supply chain network. With 22 years of export leadership and the trust of over 16.3 million customers worldwide, Chery has positioned LEPAS to move swiftly — and confidently — from concept to production.
Bold by Design: “Leopard Aesthetics” in Motion
The LEPAS L4 is purpose-built for a generation that values performance, presence, and personality. Drawing from the brand’s “Leopard Aesthetics,” the vehicle’s design echoes the kinetic energy of a running leopard — all sleek muscle lines and sculpted balance. Its vertical-slit LED headlights capture the feline intensity of movement, while the flowing bodywork creates a silhouette that is equal parts power and poise.
But the L4 isn’t just about good looks. It introduces a new level of comfort and versatility with what LEPAS calls an “exquisite third space.” Inside, the human-centric cockpit is thoughtfully designed to transform everyday commutes into a lifestyle experience, combining technology and tactility to support young, mobile lives. From weekday urban commutes to weekend escapes, the L4 is engineered to adapt — thanks to its all-scenario super platform.
COLORFUL LIFE, MASTERFUL DRIVE
With its fusion of bold aesthetics, intuitive tech, and agile performance, the LEPAS L4 encapsulates the brand’s promise of “COLORFUL LIFE, MASTERFUL DRIVE.” This is more than a tagline — it’s an invitation to live vividly and move with intent. And as the L4 prepares to debut on South African roads, it is poised to capture the imagination of a new generation of drivers who see their cars not just as transport, but as an extension of lifestyle, individuality, and ambition.
The arrival of the LEPAS L4 marks a significant step in Chery’s international journey — one that’s not only built on efficiency and innovation but also shaped by a bold new vision for youth mobility. With South Africa as a key market, the future for LEPAS and its growing global community looks fast, fearless, and full of flair.
