Kia is bringing the excitement of the FIFA World Cup 2026™ directly into drivers’ hands with the launch of 16 new Display Themes, expanding its collection to 17. Following the debut of the Global Theme in December 2025, these additional themes offer fans even more ways to immerse themselves in the tournament’s passion, right from the driver’s seat. Available for Kia vehicles equipped with the ccNC infotainment system, the themes are free to download and use via the Kia Connect Store in the U.S., South Korea, and Europe through 31 August, perfectly aligning with the FIFA World Cup 2026™ period.
The new themes celebrate the host nations and key participating countries, including the United States, Canada, Mexico, South Korea, England, Spain, France, Germany, Netherlands, Belgium, Portugal, Saudi Arabia, Brazil, Argentina, and Australia. A special 49th theme honours youth players serving as Official Match Ball Carriers, highlighting Kia’s commitment to nurturing young athletes and promoting global connection through sport. Minsoo Kim, Executive Vice President and Head of Global Brand & CX Division at Kia, emphasised that the themes are “a digital expression of our commitment to share FIFA World Cup 2026™ passion with global Football (Soccer) fans,” reinforcing the brand’s message that “Inspiration Connects Us All.”
Kia Display Themes transform a vehicle’s ccNC infotainment system into a personalised fan experience, with customised cluster and infotainment display colors, navigation graphics, driving information, and animations for vehicle start-up and shutdown. Each theme reflects the colours and spirit of the selected team, turning the daily driving environment into a dynamic, fan-inspired zone that connects supporters with a global community.
To amplify the launch, Kia unveiled a campaign film titled ‘Ignite Your Football (Soccer) Fever at Kia Connect Store,’ capturing the thrill, pride, and fun that fans experience behind the wheel of vehicles such as the all-new Kia Seltos. Kia has been an official FIFA partner since 2007 and continues to provide mobility solutions and future technologies at FIFA events worldwide through 2030. This latest initiative builds on the brand’s previous Display Theme collaborations with Disney, Pixar, Marvel, Star Wars™, National Geographic, and the NBA, allowing Kia drivers to personalise their vehicles in line with their passions.
