Introducing a new automotive brand into South Africa’s competitive market is no small feat. Doing so with two new SUV models only compounds the challenge. Yet, in just one year, Jetour has achieved remarkable growth, firmly establishing itself as one of the country’s top 15 automotive brands.
The brand’s success comes at a time when the local market is showing renewed optimism. Rising demand for stylish, well-equipped, and affordable SUVs, coupled with easing interest rates and a recovery in new vehicle sales, has created fertile ground for a brand like Jetour. But beyond market conditions, the company’s achievements are a reflection of a strategic approach: offering premium-quality vehicles, a robust dealer network, readily available parts, and an unwavering focus on customer satisfaction.
Since launching in September last year, Jetour has expanded its dealer network to more than 50 locations nationwide, achieving an impressive 98% parts availability rate. July 2025 marked another milestone as Jetour earned Gold Status in the NADA Dealer Satisfaction Index (DSI), a clear acknowledgment of its dedication to supporting dealer networks. Notably, Jetour was the newest entrant among brands recognised for excellence in both the Passenger and LCV segments.
“Launching a new vehicle is one thing, but how you engage with your customers is what sets you apart,” says Nic Campbell, Vice President of Jetour South Africa. “It’s not about being different; it’s about being better. Over the last 12 months, Jetour has gone from an unknown brand locally to one of South Africa’s top 15 automotive brands. This is a testament to the passion of our dealers, the trust of our customers, the strength of our team, and the offering of premium-quality vehicles at prices that are accessible.”
Looking ahead, Jetour is preparing to expand its local range with two highly anticipated SUV models this October. Globally, these models have experienced rapid growth thanks to their rugged design, advanced technology, and competitive pricing. Their arrival in South Africa is set to reinforce Jetour’s reputation for delivering vehicles that combine style, performance, and value.
To mark its first anniversary, Jetour is inviting customers to celebrate across its dealerships nationwide. Shoppers stand the chance to win a range of prizes, including tablets, AirPods, smartwatches, smartphones, or Jetour-branded apparel.
“As we celebrate our first anniversary in South Africa, we want to thank each of our customers for trusting us on this journey and for joining our very special Jetour family,” Campbell adds.
With strong momentum, an expanding dealer network, and a growing lineup of SUVs, Jetour is not only looking back on a year of milestones but also forward to an exciting road ahead. For more information, visit www.jetour.co.za.
