In a bold convergence of cinematic spectacle and real-world capability, JAECOO has announced its official collaboration with Jurassic World Rebirth, the adrenaline-fueled new instalment in Universal Pictures and Amblin Entertainment’s legendary franchise. Scheduled for global release on 4 July 2025, the blockbuster marks a new chapter in the Jurassic World saga—one that now features JAECOO vehicles as essential tools for survival.
Uniting under the shared ethos of Enter the Extreme, the partnership sees JAECOO’s rugged performance and futuristic technology showcased against the cinematic backdrop of a treacherous, dinosaur-infested island. The film’s storyline follows a group of protagonists on a high-stakes mission to retrieve dinosaur DNA from a forbidden island, demanding vehicles that can conquer every conceivable terrain and hazard.
Off-Road Innovation Meets On-Screen Adventure
In this thrilling new chapter, JAECOO vehicles play a vital role, not just as background props, but as enablers of survival. Audiences will see the brand’s intelligent off-road drive system—ARDIS (All-Road Drive Intelligent System)—come to life, navigating deep water crossings with its 600 mm wading depth, managing soft sands, rock-littered paths, and slippery jungle terrain with seamless adaptability thanks to seven unique driving scenarios.
JAECOO’s presence on-screen is more than visual drama—it’s a live demonstration of functional design. One standout technology featured is the 540-degree transparent chassis view, which leverages a smart array of cameras to give drivers an unprecedented real-time perspective of their surroundings, including blind spots beneath and around the vehicle. In the cinematic wilderness, where every step could mean the difference between safety and chaos, such tech underscores JAECOO’s commitment to real-world relevance.
Powering the Journey with Hybrid Efficiency
At the heart of this collaboration is the brand’s Super Hybrid System (SHS) technology. With extended range capabilities and reduced fuel consumption, SHS delivers exactly what the Jurassic World Rebirth characters—and modern drivers—need: resilience, autonomy, and efficiency in uncharted territory.
The same hybrid powertrain featured in the movie is already available on local roads. Earlier this month, Brand O&J—home to both OMODA and JAECOO—introduced the JAECOO J7 SHS and OMODA C9 SHS to the South African market. These hybrid models blend intelligent engineering with accessible pricing, giving South African consumers a taste of cinematic-grade capability, now tailored for everyday use.
“Jurassic World Rebirth is all about navigating the unexpected, and that’s where the JAECOO J7 SHS shines,” said Shannon Gahagan, National Brand and Marketing Manager at OMODA&JAECOO South Africa. “From its advanced drive modes to smart cabin technology, it’s built for modern explorers who want capability without compromise.”
A Multi-Sensory Global Campaign
Globally, JAECOO is amplifying the collaboration with immersive flagship showroom installations. Visitors can expect lifelike dinosaur scenes recreated alongside JAECOO vehicles, delivering an experiential glimpse into the world of Jurassic World Rebirth. The brand will further extend its reach through digital activations, exclusive content, and upcoming partnerships designed to fuel the excitement beyond the theatre.
This is not just a marketing tie-in—it’s a dynamic embodiment of shared values. JAECOO and Jurassic World Rebirth both celebrate the pursuit of the unknown, the thrill of discovery, and the power of preparation. Together, they merge cutting-edge automotive engineering with cinematic storytelling in a way that redefines what it means to go beyond the road.
As audiences around the world gear up for the return of the dinosaurs, JAECOO stands ready to take them there—wherever “there” may be.
