Introducing The Grenadier 1924 Celebrating A Century Of Belstaff

Introducing the Grenadier 1924: Celebrating a Century of Belstaff

London, 15th May 2024 – INEOS Automotive proudly unveils its first limited-edition vehicle, the Grenadier 1924, in honor of the iconic clothing brand Belstaff’s centenary. Available globally starting June 26, 2024, only 1,924 units will be produced, each uniquely numbered and adorned with exclusive Belstaff centenary badging. Since its debut, the Grenadier has partnered with…

Introducing The Grenadier 1924 Celebrating A Century Of Belstaff

London, 15th May 2024 – INEOS Automotive proudly unveils its first limited-edition vehicle, the Grenadier 1924, in honor of the iconic clothing brand Belstaff’s centenary. Available globally starting June 26, 2024, only 1,924 units will be produced, each uniquely numbered and adorned with exclusive Belstaff centenary badging.

Since its debut, the Grenadier has partnered with Belstaff to offer feature packages inspired by the brand’s iconic jackets, the Trialmaster and Fieldmaster. The Grenadier 1924 takes this collaboration further, incorporating bold design elements reminiscent of Belstaff’s timeless style. The vehicle features a striking color palette of Magic Mushroom and Inky Black, gloss black diamond-cut 17-inch two-tone alloy wheels, and a dechromed black grille trim with dark grey front and rear skid plates.

Based on the flagship Fieldmaster package, the Grenadier 1924 boasts a dark green finish on the dashboard, center stack, overhead console, switchgear, and door cards. The interior is enhanced with black saddle leather trim on the steering wheel, handbrake grip, and passenger grab handle, complemented by dark grey headlining.

Lynn Calder, CEO of INEOS Automotive, remarked, “Style that lasts a century deserves to be celebrated, and the Grenadier 1924 is both great-looking and a seriously assured drive. Belstaff has been trusted by generations of bikers, sportspeople, and trendsetters, so we know we’re in good company.”

Belstaff and INEOS Automotive, both part of the INEOS portfolio, share a commitment to creating authentic, high-quality products designed to endure. The Grenadier 1924 will debut at a centenary event in Stoke-on-Trent, the birthplace of Belstaff, from May 24-28. The event will feature an immersive brand experience, showcasing rare pieces from Belstaff’s history, along with talks, screenings, and workshops. It will be open to the public, as well as invited VIP guests, collectors, and members of the Belstaff community.

Starting June 26, 2024, the Grenadier 1924 can be ordered through ineosgrenadier.com and all authorized INEOS retailers in global sales markets.


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