Johannesburg, 10 April 2026 — Hyundai Automotive South Africa has been announced as the official vehicle partner of the prestigious METRO FM Awards, reinforcing its presence at one of the country’s most influential celebrations of music, culture and entertainment. The awards ceremony will take place in Durban on 25 April 2026, hosted at the Durban International Convention Centre and broadcast live on SABC 1 at 20h00.
The METRO FM Awards remain a cornerstone of South Africa’s entertainment calendar, with this year’s event expected to generate more than R60 million in media exposure. With an estimated 4 million viewers tuning in nationwide and approximately 10,000 guests attending in person, the ceremony continues to stand as a defining platform for the country’s music industry, bringing together leading artists, industry stakeholders, media representatives, VIP guests and government dignitaries.
As part of the partnership, Hyundai Automotive South Africa will deploy a premium fleet of vehicles to support guest transportation throughout the event experience. The lineup includes the Hyundai SANTA FE, Hyundai STARIA and Hyundai PALISADE, each selected to reflect a blend of comfort, sophistication and modern mobility. The fleet will ensure seamless movement for performers, guests and VIP attendees, reinforcing the event’s commitment to a world-class experience from arrival to departure.
Stanley Anderson, CEO of Hyundai Automotive South Africa, expressed enthusiasm about the collaboration and its alignment with the brand’s vision. “We are proud to partner with the METRO FM Awards, a platform that celebrates the very best of South African music and creativity. METRO FM’s strong connection with a dynamic, upwardly mobile audience aligns seamlessly with the Hyundai brand positioning. At Hyundai, we believe in providing unforgettable mobility experiences whilst supporting platforms that inspire excellence,” he said.
From the event organiser’s perspective, METRO FM emphasised the significance of the partnership in elevating the awards’ overall impact and prestige. Kina Nhlengethwa, Business Manager of METRO FM, highlighted the alignment between the brand and the audience the platform serves. “We are delighted to welcome Hyundai Automotive South Africa as our official vehicle partner. METRO FM’s audience represents a vibrant and influential segment of South African society and this collaboration enhances our ability to deliver a world-class experience,” she noted.
She added that the scale of the awards demands partnerships that can match its ambition. “With millions of listeners and viewers tuning in and thousands attending in person, this partnership adds meaningful value to an already iconic event. We look forward to a successful and impactful collaboration.”
As anticipation builds toward one of the most watched entertainment events in South Africa, the partnership between Hyundai and the METRO FM Awards signals a shared commitment to excellence, innovation and cultural celebration. With music, media and mobility converging on Durban’s biggest stage, the 2026 edition promises an experience designed to resonate far beyond the night itself.
