Leatherhead, 04 July 2025 – Hyundai Motor UK has reported a robust first half of 2025, with 48,777 vehicles sold year-to-date – marking a 5.1% increase over the same period last year. The brand has successfully held its car market share at 4.7%, maintaining the high watermark established at the close of 2024, and achieved a 4.1% combined share across the car and van segments. With the recent launch of the INSTER and the imminent arrival of the new IONIQ 9, the remainder of 2025 is poised to deliver even stronger performance.
At the heart of Hyundai’s progress lies a dynamic shift in its retail and fleet operations. Retail volumes surged by 20% in a segment that has grown just 4.5% overall, underscoring the brand’s increasing appeal to private buyers. However, the most remarkable growth has come from the True Fleet sector, where Hyundai posted a 33.8% rise in year-to-date sales – dramatically outpacing the segment’s 7.7% growth. This acceleration reflects a strategic overhaul of Hyundai’s fleet proposition since 2020, including streamlined processes and a product line-up tailored to the evolving demands of company car drivers.
“Our enhanced business model continues to show its strength, underpinned by a focus on long-term, sustainable volume growth,” said Ashley Andrew, Managing Director of Hyundai Motor UK. “With the launch of the new INSTER and the IONIQ 9 set to arrive this month, our expanded portfolio puts us in an ideal position to accelerate EV sales and meet the UK’s ZEV mandate.”
The INSTER – Hyundai’s latest compact electric offering – has made a confident debut, delivering 1,127 registrations after just one full month on sale. Its early success sets the tone for the IONIQ 9’s UK market entry, a flagship electric SUV that joins the critically acclaimed IONIQ 5 and IONIQ 6 in the brand’s dedicated EV range. The combined strength of the IONIQ line-up, along with non-IONIQ electric models like the KONA Electric and INSTER, is increasingly central to Hyundai’s upward trajectory.
Meanwhile, the Hyundai TUCSON remains a cornerstone of the brand’s appeal, accounting for 15,495 units – over 31% of total sales in the first half of the year. This continued popularity speaks to the model’s versatility, design appeal, and strong value proposition across both private and fleet channels.
As the automotive landscape continues to evolve, Hyundai Motor UK is demonstrating that it is well-equipped to adapt and thrive. With a product line-up attuned to electrification trends, a sharpened approach to fleet, and retail strategies delivering results, Hyundai is building on a strong foundation as it heads into the second half of 2025.
“We’re not only growing,” concluded Andrew, “we’re evolving – and that positions us well to lead in a market where innovation, sustainability, and customer-centricity are more important than ever.”
