CES 2025 – LAS VEGAS – January 7, 2025 – Imagine a car that doesn’t just respond to commands but anticipates your needs, adapts to your preferences, and transforms your drive into an intuitive and empathetic journey. At CES 2025, HARMAN, a leader in automotive technology and a subsidiary of Samsung Electronics Co., Ltd., has unveiled its latest innovations—pioneering intelligent, contextual technologies that redefine the automotive experience.
The automotive industry is undergoing a seismic shift, driven by the increasing integration of consumer technologies. Performance and reliability are no longer enough; modern drivers and passengers expect vehicles to deliver connected, personalised experiences on par with their smart devices. For years, HARMAN has led this charge, creating in-cabin technologies that elevate the car to a responsive, interactive hub. At CES 2025, the company takes this vision further, introducing a suite of innovations that make cars not just smarter, but empathetic.
A Smarter, More Empathetic Future: Meet “Luna”
At the heart of HARMAN’s latest unveiling is “Luna”, an emotionally intelligent AI avatar powered by the new Ready Engage system. “Luna” personalises interactions using voice and visual cues, creating a natural and intuitive connection between occupants and technology. When paired with HARMAN’s Ready Vision products—such as the award-winning QVUE windshield display—it integrates immersive augmented reality, including dynamic street visualisation and transparent hood views.
Fully customisable for automakers, Ready Engage transforms the cabin into a personalised environment, adapting to user preferences and enhancing safety, comfort, and engagement.
Intelligent Integration: The Power of Ready Upgrade
HARMAN’s Ready Upgrade cockpit domain controllers and central compute units (CCUs) power these innovations, enabling faster, more cost-effective software updates. Developed in collaboration with HL Klemove, the CCU platforms seamlessly integrate cockpit and advanced driver-assistance system (ADAS) features, reducing development cycles and delivering tailored solutions.
“This collaboration combines HARMAN’s in-cabin expertise with HL Klemove’s ADAS innovations, enabling automakers to bring products to market faster while ensuring a premium user experience,” said Armin Prommersberger, Chief Technology Officer at HARMAN International.
Safety and Comfort Redefined
HARMAN’s portfolio is not just about intelligence—it’s about empathy. The Ready Care system uses AI and neuroscience to monitor drivers’ cognitive and visual load, detecting distraction or drowsiness and offering real-time interventions to reduce stress and improve focus.
Additionally, the new Ready Aware vehicle-to-network (V2N) SaaS product leverages machine learning to anticipate road hazards, delivering precise alerts that enhance decision-making. These features make journeys safer and more tailored to individual needs.
Always Connected: Mobility Without Boundaries
With Ready Connect, HARMAN ensures vehicles remain reliably connected—whether through 4G, 5G, or satellite communication. Achieving an industry-first milestone, Ready Connect’s telematics control units enable seamless upgrades and deliver unparalleled connectivity, even in remote areas. This innovation supports entertainment, productivity, and situational awareness, keeping occupants connected to the world around them.
Enabling Automakers to Drive Innovation
HARMAN empowers automakers with its Ready Link Marketplace, offering over 150 apps and features, including predictive adaptive cruise control. By providing these tailored, value-driven solutions, automakers can unlock new revenue streams and extend vehicle lifecycles. Supporting this ecosystem is HARMAN Automotive Engineering Services, which ensures seamless integration and rapid deployment of these cutting-edge technologies.
Shaping the Future of Automotive Experiences
By combining Samsung’s consumer-tech expertise with HARMAN’s automotive innovation, the Ready portfolio delivers transformative, contextually intelligent technologies. From empathetic AI avatars to safety-enhancing monitoring systems, HARMAN is not just meeting the demands of today’s drivers but setting the stage for the future of intelligent mobility.
At CES 2025, HARMAN has once again proven itself as the partner of choice for automakers seeking to create vehicles that resonate deeply with consumers—vehicles that understand, adapt, and elevate every journey.
For more information, visit the HARMAN booth at CES 2025 or explore the full suite of innovations online.
HARMAN: Driving the future of mobility, one intelligent experience at a time.
