Manhattan Townhouse Hosts Exclusive ‘Wayne Enterprises Experience’
(New York City – 11 June 2024) – A luxury townhouse, inspired by the fictional Gotham City billionaire Bruce Wayne, has opened its doors in downtown Manhattan. Leading this world-class exhibition is the Automobili Pininfarina Battista hyper GT, showcased in a street-level garage alongside other meticulously curated luxury and tech products, all designed to reflect the sophisticated lifestyle of Gotham’s philanthropic resident.
The exclusive ‘Wayne Enterprises Experience,’ an immersive event created by Warner Bros. Discovery Global Consumer Products and Relevance International, takes place this month on West 17th Avenue. Hosted within a seven-storey luxury townhouse, the event is by invitation only, providing a unique glimpse into the elegant world of Bruce Wayne, the alter ego of DC’s ‘Dark Knight,’ Batman.
Luxury brands from the realms of personal mobility, fashion, technology, and jewelry have come together to create this unique retail experience. Among the highlights are four specially crafted versions of the all-electric Battista and B95 hyper Barchetta, available in ‘Gotham’ and ‘Dark Knight’ specifications. These one-off models are on sale to VIP guests, with each variant reflecting the innovative spirit of Wayne Enterprises and the distinctive personality of Bruce Wayne. Detailed information and reservation options are available at BruceWayneX.com.

In celebration of 85 years of the Batman franchise, this pioneering event honors one of the most iconic characters in popular culture. Guests are guided through the experience by Gotham City residents Alfred Pennyworth and Lucious Fox, adding to the immersive atmosphere.
Paolo Dellachà, Chief Executive Officer at Automobili Pininfarina, commented, “The collaboration between Automobili Pininfarina and Bruce Wayne is a natural fit. As a visionary entrepreneur committed to technological advancement, Bruce Wayne would undoubtedly appreciate the unique and bespoke versions of Battista and B95 we’ve developed for his exclusive tastes. These vehicles are designed to be a perfect fit for his Gotham City garage.”
He continued, “This ultra-exclusive event introduces the incredible design world of Automobili Pininfarina to a new audience, offering them the chance to see our hypercar up close, purchase one of the bespoke models, and learn about our brand’s future.”
The bespoke versions of the B95 hyper Barchetta and Battista hyper GT, named ‘Gotham’ and ‘Dark Knight,’ feature unique specifications powered by a 120kWh lithium-ion battery and four motors generating 1,900hp. This power allows the electric models to accelerate from 0-100km/h (0-62mph) in under two seconds, surpassing even current Formula 1 cars.
Crafted by the engineering and design teams in Cambiano, Italy, these models include new Wayne Enterprises-inspired features. For example, navigation instructions are voiced by Alfred Pennyworth, and the infotainment system showcases a customized welcome sequence with the Wayne Enterprises logo.
Reflecting Wayne Enterprises’ innovation and Bruce Wayne’s personality, the Battista models boast enhanced aerodynamic features such as tailgate shark fins and louvre-style openings in the carbon fiber wings. The cabin, for the first time, includes panoramic glass roofs and bespoke ambient lighting, embodying Automobili Pininfarina’s ‘Dream Cars, Made Real’ philosophy. Unique Wayne Enterprises logos adorn the exterior and interior, with aluminum chassis and door plates inspired by Bruce Wayne.
Gotham Specification
Designed to reflect Bruce Wayne’s refined civilian persona, the Gotham versions of the B95 and Battista feature tan leather upholstery with bespoke quilting. The Battista’s bodywork is finished in Argento Vittorio gloss paint, complemented by a Nero Torino Goccia gloss roof. The wheels are a stunning combination of Prezioso Evoluzione gloss black faces and matte black channels.
Dark Knight Specification
Contrastingly, the Dark Knight versions embody Bruce Wayne’s technological prowess in battling Gotham’s criminal underworld. These models feature black Alcantara and leather upholstery with black and gold contrast stitching. The Battista’s exterior boasts Nero Profondo gloss paint with a Nero Torino Goccia roof, while the wheels are ceramic-polished for a striking finish.
Every aspect of these models, from the Wayne Enterprises logos to the customized seat embroidery and Alfred Pennyworth-inspired voice commands, captures the essence of Bruce Wayne’s iconic persona.
Automobili Pininfarina
Automobili Pininfarina epitomizes Italian luxury with its bespoke approach, tailoring each vehicle to reflect the client’s personality and preferences. Each hand-crafted masterpiece stands as a testament to the brand’s commitment to innovation and design excellence.