Ford’s Driving Skills for Life Enhances Road Safety for Easter Travel

,

Pretoria, South Africa, March 27, 2024 – The Driving Skills for Life (DSFL) initiative by Ford is making strides in improving driving standards and enhancing road safety. This is especially critical as the Easter Holidays approach, a period notorious for heightened road dangers. The program is designed to equip drivers with essential skills and knowledge,…

Pretoria, South Africa, March 27, 2024 – The Driving Skills for Life (DSFL) initiative by Ford is making strides in improving driving standards and enhancing road safety. This is especially critical as the Easter Holidays approach, a period notorious for heightened road dangers. The program is designed to equip drivers with essential skills and knowledge, contributing to the prevention of accidents and ensuring safer holiday travels.

Since its launch in 2010, DSFL has trained over 9,000 drivers in South Africa, contributing to the decline in road fatalities. This is notable against the backdrop of increasing numbers of learner and licensed drivers. Data from the Road Traffic Management Corporation (RTMC) reveals a significant uptick in the issuance of learner and full driving licenses between December 2021 and December 2022. Yet, the initiative has been instrumental in reducing the occurrence and severity of fatal accidents over the festive seasons, with notable reductions in both fatal crashes and fatalities. Pedestrians remained the most vulnerable group during these times.

Ford emphasizes safety as its core priority, with the DSFL program playing a crucial role in diminishing road accidents, according to Derek Kirkby, Training Director at MasterDrive, the entity responsible for conducting DSFL on behalf of Ford in South Africa. The initiative not only boosts drivers’ confidence and road knowledge but also focuses on critical areas like child car seat safety, passenger safety, and the dangers of impaired and distracted driving, employing innovative tools like ‘Drunk Goggles’ for educational purposes.

The program concentrates on five foundational driving competencies, including hazard recognition, vehicle handling, space management, speed management, and the risks associated with distracted and impaired driving. These are continuously updated to keep pace with new automotive safety technologies and evolving road conditions.

With an increase in road traffic during the Easter holidays, Ford South Africa offers additional tips for drivers: ensuring alertness, maintaining a safe following distance, anticipating the behavior of other drivers, enjoying the journey with regular breaks, and performing essential vehicle checks before traveling. These recommendations are aimed at fostering a safer driving environment during one of the busiest times on the road.

Ford’s DSFL initiative remains dedicated to promoting road safety through comprehensive driver education and hands-on training, striving to reduce road accidents and safeguard lives.


Share :