The enduring popularity of the Fiat 500 has been demonstrated once again, after official figures have revealed the iconic city car has forced its way back into the overall Top 10 new car registrations list for last month.
It’s further proof of the Fiat 500’s sustained success in the UK – more than four years after its introduction here – and shows it is still at the front of customers’ minds when it comes to private purchases. Private registrations grew by 14.8 per cent in April, and are one of the reasons for a general increase in new car sales, according to the Society of Motor Manufacturers and Traders (SMMT).
Some 2,600 Fiat 500s were sold in the UK last month, putting it in 10th place in the Best Sellers list. The result helped Fiat to a total of 3675 sales for the month, up almost 25 per cent on the figure of 2941 for the same period in 2011. Year to date sales of 16,734 are up 9.5 per cent on last year.
“It is wonderful to see the Fiat 500 in the Top 10 again, proving what a great success story this remarkable car has been,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK Ltd.
“It has always caught the British public’s imagination, and our continuing improvements and new ideas, such as the 500C convertible, TwinAir technology, special style editions, and sub-100g/km CO2 levels for further environmental benefits, all go towards keeping the 500 among the best sellers.”
Available with a choice of ultra-low emissions Euro 5 engines: 85 bhp 0.9-litre TwinAir, 69 bhp 1.2-litre and 95 bhp 1.3-litre MultiJet turbodiesel, the Fiat 500 has a starting price of just £9,960 OTR for the 1.2 Pop, representing outstanding value for money.