Experienced Industry Leader Martin Sander To Drive Volkswagen Sales

Experienced Industry Leader Martin Sander to Drive Volkswagen Sales

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Volkswagen Announces Martin Sander as New Board Member for Sales, Marketing, and After Sales Wolfsburg – Volkswagen Passenger Cars is set to welcome Martin Sander as the new Board Member for Sales, Marketing, and After Sales, effective July 1, 2024. Sander will succeed Imelda Labbé, who is retiring for personal reasons after two years of…

Experienced Industry Leader Martin Sander To Drive Volkswagen Sales

Volkswagen Announces Martin Sander as New Board Member for Sales, Marketing, and After Sales

Wolfsburg – Volkswagen Passenger Cars is set to welcome Martin Sander as the new Board Member for Sales, Marketing, and After Sales, effective July 1, 2024. Sander will succeed Imelda Labbé, who is retiring for personal reasons after two years of notable service in the role. Sander transitions from his position at Ford Motor Company to Volkswagen, where he will report directly to Volkswagen CEO Thomas Schäfer.

Volkswagen CEO Thomas Schäfer expressed his enthusiasm, stating, “With Martin Sander, we are gaining an experienced sales expert and a proven leader. Martin’s extensive experience in the automotive industry and within the Volkswagen Group will bring fresh energy to our sales organization. His strategic insight and international market knowledge will be invaluable, particularly in marketing and after-sales operations.”

Under Labbé’s leadership since 2022, Volkswagen has seen increased market share and a revitalized brand image. Her contributions, particularly through the Energize project, have been pivotal in repositioning Volkswagen for the future. Schäfer acknowledged her dedication, saying, “Imelda has significantly contributed to the brand’s realignment and I have great respect for her commitment and achievements. I wish her all the best in her future endeavors.”

Martin Sander’s impressive 25-year career in the automotive sector includes his recent role as Chairman of the Board of Management of Ford-Werke GmbH and General Manager of Ford Model e for Ford of Europe. In this capacity, he oversaw the development of electric vehicles and connected vehicle services. Sander’s background also includes several key management positions at Audi AG across North America and Europe, including Senior Vice President of Sales for Europe, Germany, the Americas, and the UK.

Born in Hildesheim, Sander holds a degree in mechanical engineering from the Technical University of Braunschweig (TU).

Imelda Labbé’s distinguished career spans over 35 years in the international automotive industry, with significant roles at Opel, General Motors (GM), and the Volkswagen Group. Her tenure at Opel included positions such as Head of Quality at the Antwerp plant and Head of Sales for the German market. Labbé joined Volkswagen in 2013 as Spokeswoman of the Board of Management of ŠKODA AUTO Germany and later became the Global Head of After Sales for the Volkswagen Group. From March 2022, she served as Spokeswoman of the Board of Management of Volkswagen OTLG until her appointment to the Board of Management of the Volkswagen brand in May 2022. Labbé holds a degree in business administration and a Master of Science in Management from Stanford University.

With this transition, Volkswagen looks forward to leveraging Sander’s expertise to drive future growth and innovation in its sales, marketing, and after-sales divisions.


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