Martorell, 27 May 2025 – CUPRA has elevated its all-electric Tavascan SUV coupé to new heights with a series of enhancements designed to deepen the emotional connection between driver and machine. As the Spanish performance brand accelerates its electrification journey, the latest updates bring fresh dynamism, more expressive design, and a sharpened focus on sensory engagement.
From an emotionally resonant sound signature to bold styling cues and upgraded performance features, the CUPRA Tavascan reinforces its role as a trailblazer in the new era of electric performance.
Electrified Emotion Through Sound
At the heart of the latest update is a newly tuned interior sound design that infuses each drive with electric emotion. Standard across all variants in CUPRA and Performance Mode, this immersive soundscape is intricately calibrated to respond to throttle input, speed, and driving conditions. More than just an audio enhancement, it creates a visceral bond between car and driver — delivering the kind of engaging feedback that traditional electric vehicles often lack.
This is sound not as ornamentation, but as expression — one that amplifies the Tavascan’s character and redefines what it means to feel electric power.
Extreme Pack: Visual Drama Meets Driving Precision
For those craving even greater performance, the Extreme Pack continues to deliver. Introduced at the end of 2024, this focused upgrade adds distinctive two-tone 21-inch forged alloy wheels wrapped in 255mm performance tyres, improving grip and reducing weight by 10kg to elevate handling and efficiency.
Inside, heated and ventilated leather CUP Bucket seats not only offer comfort and support but assert a motorsport-inspired aesthetic. Designed for the road and ready for the unexpected, the Extreme Pack makes every journey more thrilling, whether through winding backroads or the urban grid.
Century Bronze Matt: A New Colour for the Rebellious Soul
Visually, the Tavascan receives a bold new option with the introduction of Century Bronze Matt – a first in the model’s lineup. This expressive finish reinforces the SUV coupé’s athletic stance, adding depth and texture to its sculptural surfaces. It’s a colour that speaks not just of style, but of attitude — unmistakably CUPRA.
Alternative Materials for a New Era
Continuing its progressive design philosophy, CUPRA now offers an animal-free steering wheel option, available with textile and Dinamica interior configurations. This forward-thinking alternative embodies the brand’s commitment to sustainability without compromising on tactile quality or aesthetics.
Born in Barcelona, Engineered for the World
Designed and developed in Barcelona, the CUPRA Tavascan is assembled at Volkswagen Group’s state-of-the-art facility in Anhui, China — a cornerstone of innovation for the Group’s electric future. This global collaboration ensures the Tavascan not only lives up to CUPRA’s design and performance standards but also benefits from cutting-edge manufacturing excellence.
As Ignasi Prieto, Chief Brand Officer at CUPRA, puts it:
“The CUPRA Tavascan embodies the brand’s electrified vision, its striking design language, and emotional driving experience. These new additions reinforce its core character and make it even more appealing to a new generation of drivers.”
With its latest evolution, the CUPRA Tavascan doesn’t just drive forward — it feels forward. And in a world of silent EVs, it dares to speak with boldness, style, and unfiltered emotion.
