Johannesburg, South Africa – Digicars Group has officially completed a strategic transaction to bring HeyCarter Dealerships into its portfolio, marking a pivotal moment in South Africa’s automotive retail landscape. Effective from 1 November 2025, this integration followed a carefully orchestrated operational alignment, ensuring both businesses were fully synchronized before making the announcement public.
“This is the convergence of two powerful and complementary skill sets,” said Dawood Olgar, CEO of Digicars Group. “Digicars is recognised for world-class ‘phygital’ facilities and an industry-leading customer experience. Carter brings a proprietary technical stack, a disruptive mindset, and proven high-volume sales processes. Together, the synergy is undeniable.”
Redefining Automotive Retail Through Innovation
The partnership reflects a shared vision for the future of automotive retail in South Africa—one where technology and operational excellence combine to redefine customer expectations. HeyCarter, founded by Amit and Vikash, has built its success on a philosophy that breaks from traditional dealership norms. With backgrounds in Aeronautical Engineering and Chartered Accounting, the founders approached automotive retail without being bound by legacy practices. The result is a system engineered for efficiency, scale, and measurable competitive advantage.
“I have immense respect for what Amit and Vikash have built,” Olgar added. “They are not traditional ‘car guys’. Their approach is methodical, analytical, and disruptive—a perfect complement to Digicars’ commitment to premium customer experience.”
Accelerated Growth and National Expansion
With HeyCarter now fully integrated, Digicars Group operates 14 dealerships across 10 major OEM brands. The expansion strengthens the group’s national footprint and positions it as one of South Africa’s fastest-scaling, technology-enabled automotive retail groups. Plans are already underway to bring an additional 10 dealerships online in the near term, amplifying the company’s reach and influence across the country.
“This is more than just a transaction; it is a meeting of minds and a unification of strengths,” Olgar said. “The combination of Digicars’ customer-centric operations with Carter’s technological innovation sets the stage for accelerated growth, enhanced efficiency, and elevated customer experiences across South Africa.”
Looking Ahead: Disruption and Opportunity
The integration represents not only a scale advantage but also a cultural one. Both organisations share a commitment to challenging conventional practices, embracing technology, and delivering measurable outcomes for customers and stakeholders alike. As the automotive market continues to evolve, Digicars and HeyCarter are positioning themselves at the forefront of innovation—blending physical dealership excellence with digital capability to create a new benchmark for the industry.
“Amit and Vikash have built a system that gives them a genuine competitive edge, and together we will amplify our disruption,” Olgar concluded. “This is just the beginning of a journey that will transform automotive retail in South Africa.”
The integration of Digicars Group and HeyCarter signals a decisive shift toward technology-enabled, customer-first automotive retail. By combining operational expertise with innovative systems, the partnership sets the stage for accelerated growth, broader national reach, and a reimagined dealership experience across South Africa.
