Martorell, 18 February 2025 – The bond between CUPRA and FC Barcelona has never been stronger, as the men’s football team, led by manager Hansi Flick, took to the legendary Terramar Circuit for a captivating driving experience with CUPRA’s full line-up. The event was an opportunity for 22 players to immerse themselves in the world of CUPRA, test the performance of the latest models, and configure their very own vehicles in a day that blended sport, technology, and passion.
A Shared Vision of Excellence
“Our collaboration with FC Barcelona is more than just a partnership,” said Ignasi Prieto, Chief Brand Officer of CUPRA. “Both the club and the brand have a challenger spirit and an unwavering ambition to win. We are also committed to nurturing future generations of talent—whether on the pitch or behind the wheel.”
At the Terramar Circuit, where CUPRA’s journey began in 2018, players like Marc ter Stegen, Ronald Araujo, Frenkie de Jong, Pedri, and young stars such as Gavi and Alejandro Balde, were not only given the chance to push their driving skills to the limit but also to experience the thrill of CUPRA’s newest models: the CUPRA Terramar, the CUPRA Tavascan, and the iconic CUPRA Formentor.
The Full CUPRA Experience
Upon arrival, the players were greeted with an exciting hands-on experience. Ignasi Prieto welcomed them to an exclusive preview of CUPRA’s entire line-up, including petrol, plug-in hybrid, and fully electric VZ versions of the vehicles. The players were invited to test the cars’ power and performance through high-speed acceleration, precision slalom courses, and the unique banking of the circuit, offering them a true taste of what driving a CUPRA feels like.
In addition to the exhilarating track session, each player had the opportunity to configure their own vehicle, choosing from a wide array of options—from colour and wheels to interior finishes and advanced features. The most popular models among the players were the high-performance CUPRA Formentor, the new CUPRA Terramar, and the fully electric CUPRA Tavascan SUV coupe.
Player Customised CUPRAs
The players’ choices reflected their individual preferences for both style and performance:
- Marc ter Stegen – CUPRA Tavascan VZ (340PS)
- Iñaki Peña – CUPRA Formentor VZ eHYBRID (272PS)
- Wojciech Szczęsny – CUPRA Terramar VZ eHYBRID (272PS)
- Alejandro Balde – CUPRA Terramar VZ (265PS)
- Ronald Araujo – CUPRA Tavascan VZ (340PS)
- Gavi – CUPRA Tavascan VZ (340PS)
- Pedri – CUPRA Terramar VZ (265PS)
The full line-up of FC Barcelona players, from seasoned veterans like Robert Lewandowski to the promising talents of Fermín López and Marc Casadó, each left with a vehicle configuration tailored to their driving style, making their mark on the CUPRA range.
Exploring the Future of Automotive Innovation
The event also gave the players a taste of CUPRA’s cutting-edge innovation with its VR experience, allowing them to explore the brand’s virtual 3D models, including the futuristic CUPRA Tavascan and Terramar. The highlight of the day was the unveiling of the CUPRA DarkRebel, a showcar that represents the future of automotive design, merging performance with a bold, rebellious aesthetic.
A Partnership for the Future
The alliance between CUPRA and FC Barcelona has grown even stronger with the recent extension of their partnership, which will run until 2029. This renewed commitment sees CUPRA expanding its sponsorship to include all of FC Barcelona’s professional sports teams, further solidifying the brand’s position as the Official Automotive and Mobility Partner of the club.
To celebrate FC Barcelona’s 125th anniversary, CUPRA launched a campaign showcasing the talents of the club’s young players, emphasizing the shared dedication to nurturing the stars of tomorrow.
In the coming weeks, CUPRA will deliver the customised vehicles to FC Barcelona’s players, a gesture that underscores the brand’s commitment to excellence in both sport and innovation, while further cementing its role in shaping the future of mobility and talent development.
As CUPRA and FC Barcelona continue to inspire the world from Barcelona, their partnership remains a testament to the power of passion, performance, and the drive to succeed.
