London, 31 January 2025 – Former England rugby captain and Harlequins legend Chris Robshaw has been announced as JAECOO’s inaugural UK ambassador, stepping into the role of ‘Mr J’ for the remainder of 2025. His appointment marks a strategic move for OMODA&JAECOO as the brand makes its first full-year debut in the UK market, underscoring its commitment to expanding its presence through high-profile partnerships.
Robshaw’s role aligns closely with OMODA&JAECOO’s recent sponsorship agreement with European Professional Club Rugby (EPCR), the governing body behind the Investec Champions Cup and Challenge Cup. As an influential figure in the rugby world, Robshaw will serve as a key representative in amplifying the collaboration, reinforcing the brand’s alignment with the sport’s values of performance, endurance, and excellence.
A Rugby Great Joins JAECOO’s Ranks
With an illustrious career spanning over 16 years, Robshaw is a celebrated name in English rugby. He captained Harlequins to their first-ever Premiership title in 2012 and made an impressive 300 appearances for the club. Internationally, he led the England national team from 2012 to 2015, earning 66 caps, 43 of them as captain. His leadership, resilience, and dedication to the sport make him an ideal ambassador for a brand seeking to establish itself as a formidable force in the UK automotive industry.
Driving JAECOO’s Expansion in the UK
As the UK’s ‘Mr J,’ Robshaw will be among the first to experience the JAECOO 7 Super Hybrid System model in the UK, driving a Luxury specification version finished in Granite White. This aligns with JAECOO’s mission to introduce premium, adventure-ready SUVs tailored to modern lifestyles, seamlessly blending robust performance with contemporary luxury.
Expressing his enthusiasm for the partnership, Robshaw stated: “I’m delighted to team up with JAECOO as the UK’s Mr J for 2025 – a year that promises to be very exciting and instrumental in the company’s growth in the UK. OMODA&JAECOO’s association with the EPCR is a clear indication of how the automotive and sporting industries can thrive together, and I am delighted to play a part in amplifying that partnership throughout 2025.”
A Milestone Moment for OMODA&JAECOO
Victor Zhang, UK Director at OMODA&JAECOO, emphasized the significance of Robshaw’s appointment: “Having someone with the sporting calibre and credentials as Chris is a real win for us in the UK. Following the announcement of our ground-breaking partnership with the EPCR, it was imperative that the brand had a figurehead to reinforce our commitment to rugby in the UK. We couldn’t think of a better individual, role-model, and leader than Chris to fill this important and influential position.”
Robshaw’s first official appearance as JAECOO’s brand ambassador took place at the launch of the JAECOO 7 last night, marking the beginning of an exciting journey that intertwines elite sport with automotive innovation. His involvement is expected to drive further engagement, not only within the rugby community but also among consumers eager to explore JAECOO’s premium offerings in the UK market.
As JAECOO and OMODA gear up for an ambitious year with five new product launches, Robshaw’s presence as ‘Mr J’ solidifies the brand’s positioning, setting the stage for a dynamic fusion of performance-driven vehicles and the competitive spirit of professional rugby.
