London, 15 August 2025 – CHERY UK has announced its sponsorship of KidsFest, the family-focused highlight of CarFest, marking a significant step in the brand’s ongoing expansion into the UK market. Taking place from 22–24 August at Laverstoke Park Farm in Hampshire, CarFest will once again draw over 100,000 visitors for a weekend of music, motorsport, and community spirit – with KidsFest providing a lively hub of entertainment for children and families.
Located in the heart of the festival, CHERY UK will bring a dynamic mix of interactive experiences and static vehicle displays, offering visitors the chance to discover the brand’s latest models in an approachable, family-friendly setting. Four CHERY TIGGO vehicles will be showcased within the KidsFest area, giving festival goers the opportunity to explore their thoughtful design, everyday practicality, and modern features up close.
Farrell Hsu, Deputy Country Director of CHERY UK, said:
“The summer holidays are all about family time, fun and making memories – which makes CarFest the perfect place for CHERY to connect with families from across the UK. By supporting KidsFest, we’re helping to keep this vibrant part of the festival alive and thriving, while showcasing our cars in a setting that truly reflects what we’re all about: happiness, adventure and community. We can’t wait to meet families, introduce them to the CHERY range – and enjoy the summer fun together.”
The partnership is a natural fit for CHERY UK, whose vehicles are crafted with modern family life in mind. Emphasising real-world usability, advanced technology, and exceptional value, the brand’s forthcoming UK line-up – including the TIGGO 7 and TIGGO 8 – will be available nationwide this summer. Both models will come with CHERY’s comprehensive 7-year warranty and aftersales support, underlining the company’s commitment to long-term customer care.
For CHERY UK, this sponsorship is more than a marketing opportunity – it’s a statement of intent. As a recent entrant to the British market, the brand is actively positioning itself within the UK’s vibrant automotive and lifestyle landscape, aligning with events that celebrate community, family, and shared experiences.
More details on CHERY UK’s national dealer network will be announced soon, with many outlets set to operate alongside existing OMODA&JAECOO retailers. With its growing presence and a clear focus on delivering quality, reliability, and joy to the driving experience, CHERY UK’s debut at CarFest signals a confident step forward in its journey to becoming a trusted name for UK families.
