The 2025 Chery International User Summit, taking place from October 17 to 21, will gather global users, leaders, and partners to witness the brand’s bold vision for the future of mobility. Held under the theme “Co-create, Co-define”, the summit is set to move beyond traditional automotive showcases, introducing a dynamic new format centred on collaboration, innovation, and shared progress.
Ecosystem 2.0: Mobility Redefined
At the heart of this year’s summit is the unveiling of Ecosystem 2.0, a co-created framework designed to bring users directly into Chery’s innovation cycle. Building on the momentum of last year’s summit, which reinforced Chery’s dedication to sustainability and advanced technology, Ecosystem 2.0 deepens that commitment through product co-creation, open communication, and shared innovation.
Activities under the banner “Co-Create New Move” will immerse participants in five key dimensions—experience, vision, concept, certification, and integration—forming a complete loop that connects technology, products, and industries. Highlights include the KOC co-creation forum, a safety crash challenge, and a multi-sensory ecosystem exhibition.
Global Debuts and Breakthrough Technologies
Chery will use the summit to stage the world premiere of its all-new seven-seater SUV range, marking a significant expansion of its global product line-up. Alongside this debut, Chery will reveal the first-ever electric version of one of its iconic models, signalling a bold new era in the brand’s electrification strategy.
Attendees will also experience the latest advancements in Chery Super Hybrid (CSH) technology, which continues to push the boundaries of performance and efficiency. A premium immersive audio showcase will further elevate the product experience, blending cutting-edge mobility with lifestyle innovation.
Intelligent Interaction with AiMOGA
In another first, the upgraded Chery AiMOGA humanoid robot will take centre stage. From greeting guests to providing technical demonstrations, AiMOGA will illustrate how robotics and artificial intelligence are transforming both automotive service and wider public applications. This interactive element underscores Chery’s commitment to making advanced technologies accessible and engaging for users worldwide.
ESG Leadership and Global Recognition
Beyond technology, the summit will highlight Chery’s achievements in sustainability and globalisation. In 2025, Chery secured a position on the Forbes China ESG Influence List and stood as the only automotive company included in the Forbes China Sustainable Industrial Enterprises List (2024–2025).
Chery also reached historic milestones on its global journey. The company became the first Chinese automaker to surpass five million vehicle exports, re-entered the Fortune Global 500 at No. 233, and celebrated its “Double 500” achievement. In the Kantar Top 50 Chinese Global Brand Builders Report 2025, Chery climbed to 12th overall, maintaining its number one position in the automotive category for the third consecutive year.
A South African Perspective
“Chery’s growth in South Africa has been phenomenal, with local drivers embracing the brand in record numbers,” noted Verene Petersen, National Brand & Marketing Manager for Chery South Africa. “The strong uptake of hybrid and plug-in hybrid models shows just how ready people are for smarter, more efficient mobility. The International User Summit reflects that same momentum on a global stage, highlighting how Chery and its users are shaping the future together.”
A Shared Future for People, Cars, and Life
The Chery International User Summit is more than an innovation showcase—it is a global dialogue about the future of people, cars, and life. By bringing users into the heart of the process, Chery is ensuring that the future of mobility is not only advanced, but also inclusive and meaningful.
When global user passion meets Chery’s technological strength, and when ecosystems expand through co-creation, the possibilities for tomorrow’s mobility become truly limitless.
