A user-first philosophy, global growth and sustained product excellence power Chery’s continued rise
London, 7 August 2025 — Chery Group has once again affirmed its position as a leading force in the global automotive landscape, earning the title of top independent brand in the 2025 J.D. Power China Sales Service Satisfaction Index (SSI). This marks the second consecutive year that Chery has led the rankings, underscoring the Group’s steadfast commitment to delivering quality, service and innovation tailored to customer needs.
The prestigious J.D. Power SSI study evaluates new-vehicle buyer satisfaction across the entire sales and service journey. Chery’s consistent leadership in this benchmark reflects the depth of its investment in the customer experience—both in China and across its rapidly expanding global markets.
This latest accolade builds on Chery’s exceptional performance in 2024, when it became the only independent automotive manufacturer to achieve a rare “triple crown” across three core J.D. Power studies: IQS (Initial Quality Study), SSI and APEAL (Automotive Performance, Execution and Layout). Together, these results affirm Chery’s all-round excellence—from engineering and design to retail and ownership experience.
“At Chery, customer satisfaction isn’t an outcome—it’s a strategy,” said Gary Lan, CEO of CHERY UK. “These awards validate the work we’ve done to put drivers at the centre of every decision, from product development to aftersales support. As we enter the UK market, we bring that same mindset with us—offering a truly customer-first experience.”
OMODA & JAECOO at the Heart of Global Momentum
A central pillar of Chery’s global success story is the remarkable rise of its OMODA and JAECOO sub-brands. Launched just over two years ago, the two brands have already amassed global sales of more than 570,000 vehicles and now operate in 44 markets worldwide. More than half of recent global sales have been driven by new energy vehicles, including both super-hybrids and fully electric models—a testament to Chery’s forward-looking approach to electrification.
Design-led and technologically advanced, models such as the OMODA 9 SHS and JAECOO 7 are setting new benchmarks in their respective segments, particularly in Europe where they are already making a strong impression. These vehicles form the spearhead of Chery’s efforts to align cutting-edge design and engineering with local market preferences and sustainability goals.
UK Market Entry Marks a Major Milestone
September 2025 will see the formal arrival of CHERY-branded vehicles in the UK, with the launch of the TIGGO 7 and TIGGO 8 SUVs. These models will join the existing OMODA and JAECOO offerings to complete Chery Group’s three-brand UK portfolio, offering British consumers a broad and compelling range of vehicles that blend advanced technology with refined design and robust value.
“The UK marks an exciting new chapter for Chery Group,” added Lan. “Our growth around the world comes from listening carefully to drivers and delivering vehicles that fit their lives. We are bringing that same commitment to the UK, backed by our proven strengths in quality, service and innovation.”
A Future Built on Technology, Localisation and Sustainability
Chery’s global growth strategy continues to focus on long-term, sustainable development. Investments in advanced powertrain technologies, intelligent mobility solutions and regionally tailored services are central to the Group’s approach. Whether through next-generation EVs, intelligent user interfaces, or future-ready aftersales programmes, Chery is laying the foundation for continued leadership in an increasingly competitive and evolving global market.
As the company scales its presence internationally, recognition from respected institutions like J.D. Power affirms that its ambitions are grounded in tangible value for the customer. With a clear vision, a growing international footprint, and an unwavering focus on the ownership experience, Chery Group is redefining what it means to be a global automotive brand—by staying resolutely customer-first.
