Casa Maserati, the exclusive Maserati retail store and lounge bar was recently opened on Piazza San Fedele in the heart of Milan. Casa Maserati offers visitors an opportunity to purchase products from the Maserati Collection.
To add to the appeal and customer experience of the brand’s first retail store and lounge bar, all the cars in the Maserati range will be on display. The Quattroporte limousine, the Ghibli executive sedan, the GranTurismo four-seat coupé and the GranCabrio convertible will alternate on display on the Casa Maserati forecourt. Visitors will be able to book a test drive of the Quattroporte and Ghibli sedans alongside a professional instructor from former Formula 1 driver Andrea de Adamich’s Master Maserati Driving School.
The official opening ceremony for Casa Maserati will be held on Tuesday 14 July, during an exclusive, invitation-only cocktail event. The elegant store, open from 10am to 10pm, seven days a week, is set to become a key location for the most glamorous events in the Milan Fashion District, and will remain in operation until the end of January.
This concept store in the heart of Milan has enabled Maserati to strengthen its relationships with its corporate partners – Ermenegildo Zegna, Bulgari, La Martina and Dr. Vranjes. The store will also feature a number of other outstanding Italian brands – Poltrona Frau, Venini, Frigerio, Unopiù, Caffitaly and Montante. Major associations have also been established with the partners who work with Maserati on a permanent basis during the seasonal Winter and Summer Tour events – Gruppo De Angelis Costruzioni, Cantine Ferrari, Samsung, Pirelli, Courmayeur Montblanc and Cortina Turismo – who, together with new additions – Excelsior Hotel Gallia and Elite Model Management, adds Casa Maserati’s scope and lifestyle offering.
Maserati’s presence in the heart of Milan, a city particularly in tune with the brand since it shares the same pure Italian style values, to coincide with Expo 2015 is extremely appropriate, if not de rigueur.