Munich — The BMW Group has once again underscored its commitment to electrification, achieving a remarkable +13.5% growth in fully-electric vehicle (BEV) sales in 2024. The company delivered 426,594 BEVs globally, a testament to its robust product strategy and resilience in navigating challenging market conditions. Across its premium brands—BMW, MINI, and Rolls-Royce—the Group continues to set benchmarks in electrification and innovation, delivering on its promise to shape the future of mobility.
A Year of Strong BEV Momentum
The BMW brand led the charge, delivering 368,523 BEVs, marking a growth of +11.6% year-on-year. MINI followed with an impressive 56,181 BEV deliveries (+24.3%), while Rolls-Royce recorded an extraordinary +479.6% surge, delivering 1,890 BEVs. These numbers reflect the Group’s focused approach to electrification, with BEVs accounting for 17.4% of total sales, a significant milestone on the road to a more sustainable future.
“The BMW Group is maintaining its growth trajectory for fully-electric vehicles amid challenging market conditions,” noted Jochen Goller, Board Member of BMW AG responsible for Customer, Brands, and Sales. “With a strong and expanded product lineup, we are confident that BEV sales growth will continue in 2025.”
Global Sales Highlights
In a year marked by economic headwinds, the BMW Group delivered 2,450,804 vehicles across all segments, meeting its adjusted sales target. While overall deliveries declined slightly (-4.0% year-on-year), the Group demonstrated resilience, particularly in electrified vehicle sales, which grew by +4.8% to 593,215 units, including plug-in hybrids (PHEVs).
The BMW brand maintained its position as a global leader in the premium automotive segment, delivering 2,200,177 vehicles. Key markets such as Italy, France, the UK, and the US saw double-digit growth, offsetting subdued demand in China, where sales were impacted by market-specific challenges.
Regional Performance: Europe and Beyond
- Europe: The region accounted for 947,235 vehicle deliveries, with BEV demand growing steadily. In Germany, despite a decline in the overall market for BEVs, BMW achieved growth in new registrations, underscoring its strong brand appeal.
- Americas: A standout region, with deliveries reaching 480,994 vehicles (+0.2%), driven by a robust +6.5% growth in the US market.
- Asia: Sales totaled 960,951 units (-10.2%), reflecting economic uncertainties and specific challenges in China, where deliveries declined by -13.4%.
BMW Group’s Portfolio Highlights
- BMW M GmbH: Sales rose to an all-time high of 206,582 units (+2.1%), reaffirming the brand’s dominance in the high-performance segment.
- MINI: With its refreshed product lineup, MINI achieved notable growth in BEV sales in Q4, selling 29,698 fully-electric vehicles, nearly double the previous year’s figure.
- Rolls-Royce: Despite a -5.3% overall decline, the marque recorded a significant +17.9% increase in Q4 deliveries, driven by growing demand for its luxury BEVs.
- BMW Motorrad: The motorcycle division celebrated another record year, delivering 210,408 units (+0.6%).
Looking Ahead: 2025 and Beyond
The BMW Group’s electrification strategy remains central to its long-term vision. With BEVs already representing nearly a quarter of total sales in 2024, the Group aims to build on this momentum. Expanded product offerings and technological advancements are expected to fuel continued growth in 2025.
The success of models like the BMW iX, MINI Electric, and Rolls-Royce Spectre reflects the company’s ability to deliver cutting-edge vehicles that resonate with customers worldwide. Jochen Goller expressed optimism for the future, highlighting the Group’s unwavering commitment to innovation and sustainability.
Conclusion
Despite economic challenges and market-specific hurdles, 2024 was a year of significant progress for the BMW Group, particularly in the realm of electrification. By achieving double-digit growth in BEV sales and maintaining its leadership in the premium automotive segment, the Group has laid a solid foundation for future success. As the industry accelerates towards a sustainable future, BMW Group remains at the forefront, driving change and redefining mobility.
