Bigger and Better: The Unwavering Love Affair with SUVs, Pick-ups, and 4x4s

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Isuzu UK’s latest study uncovers a profound love for larger vehicles among their owners, with a staggering 65% of pick-up, SUV, and 4×4 drivers expressing a deep fondness for their cars. This affection starkly contrasts with the 43% of drivers who feel similarly about other types of vehicles, emphasizing a unique bond with their robust…

Isuzu UK’s latest study uncovers a profound love for larger vehicles among their owners, with a staggering 65% of pick-up, SUV, and 4×4 drivers expressing a deep fondness for their cars. This affection starkly contrasts with the 43% of drivers who feel similarly about other types of vehicles, emphasizing a unique bond with their robust rides.

The research, conducted by Prospectus Global in March 2024, surveyed 2,000 British drivers and revealed a notable disparity in vehicle satisfaction. While nearly a quarter of respondents aspire to own a newer model, financial constraints stand as the primary hurdle, with 77% citing cost as the main barrier to upgrading.

The study further highlights Isuzu’s appeal, showing that owners of its vehicles are 21% more likely to express love for their cars, underscoring the brand’s reputation for reliability and rugged charm.

Complaints from drivers of smaller vehicles include their cars being too cramped (25%), appearing inexpensive (25%), lacking enjoyment in driving (24%), and missing modern features (22%). Additionally, concerns over fuel consumption and comfort make up other significant grievances.

George Wallis, Head of Marketing at Isuzu UK, commented on the findings, “The Isuzu D-Max pick-up epitomizes rugged versatility, capturing the hearts of those who seek more from their vehicles. It’s evident in our findings that the D-Max not only meets but exceeds the expectations of pick-up lovers.”

The sentiment of car envy is palpable, with 10% of participants admitting to longing for the features and status of larger vehicles.

Isuzu invites everyone feeling the pangs of car envy to explore the joys of owning a larger vehicle like the Isuzu D-Max. Experience the difference and perhaps, find your next automotive love at your nearest Isuzu dealership.


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