CUPRA DarkRebel

CUPRA, the unconventional challenger brand, continues to push boundaries with the revolutionary CUPRA DarkRebel, a virtual sports car that showcases the brand’s unfiltered DNA. This groundbreaking show car, unveiled through Metahype, CUPRA’s metaverse space, embodies CUPRA’s spirit of performance and emotion, provoking new conversations about design.

The CUPRA DarkRebel’s design is characterized by sharp lines and athletic proportions, combining the sleekness of a sports car with the functionality of a shooting brake architecture. Its front end boasts a radical and sharp aesthetic, with an arrow-shaped bonnet that creates a sense of speed. The rearward positioning of the cabin adds to the car’s attractive proportions.

The show car features the iconic triangular light signature, reimagined with an emerging approach that integrates seamlessly into the body. A central spine connects the front and rear, forming the core structure of this all-electric sports car. Inside, the CUPRA DarkRebel is driver-oriented, with progressive bucket seats and a gamified steering wheel and shifter, facilitating a harmonious connection between human and machine.

CUPRA takes design to new dimensions with the CUPRA DarkRebel and the Hyper Configurator, an innovative virtual lab that expands creativity and amplifies the senses. Breaking free from the constraints of physical feasibility, the Hyper Configurator empowers users to experiment with colors, materials, and finishes in different virtual environments.

In the Hyper Configurator, users can unleash their creativity and design their own versions of the show car. They have the freedom to choose from three environments: Exponential square, Exponential cube, and Exponential infinite. Each environment offers a unique setting where users can transform the show car according to their preferences, ranging from natural textures and earthy colors to neon-like glows, parametric geometries, and surreal elements.

The Hyper Configurator allows users to influence the final design of a physical model that will be unveiled in the future. Depending on the level of “exponentiality” chosen, the configurator dynamically adjusts attributes and surroundings, such as colors, graphics, and effects. Users can share a video of their customized model, showcasing their unique creation.

The CUPRA DarkRebel merges distinctive design with cutting-edge technology, making it a standout vehicle in the metaverse and beyond. As user configurations continue to shape the final design of the car, stay tuned for the upcoming physical version of the CUPRA DarkRebel Showcar. This exciting development will mark another milestone in CUPRA’s journey of redefining automotive design and creativity.