Milton Keynes, January 5, 2025 – Audi UK closed out 2024 with an impressive 122,431 vehicle sales, securing its position as the third best-performing automotive brand in the UK market. Capturing a 6.3 percent market share amidst evolving industry dynamics, Audi continues to demonstrate its leadership through a blend of innovation and resilience.
A Year of Electrification Milestones
In a landmark achievement, battery electric vehicles (BEVs) accounted for a record-breaking 20 percent of Audi UK’s total sales, with 24,216 units delivered. This significant milestone underscores the growing demand for sustainable mobility solutions, with the Audi Q4 e-tron leading the charge as the second best-selling BEV in the UK, amassing 17,622 sales.
Plug-in hybrid electric vehicles (PHEVs) also contributed substantially to the brand’s success, with 12,399 units sold. Together, BEVs and PHEVs represented nearly one-third of all Audi vehicles sold in 2024, marking a transformative shift in consumer preferences toward electrification.
José Miguel, Director of Audi UK, highlighted the brand’s strategic vision:
“Audi has embarked on its most ambitious new model initiative, and appetite for our growing lineup of fully electric e-tron models remains strong. Throughout 2025, our model portfolio will continue to evolve with all-new versions of key models like the Audi Q5, while the arrival of the fully electric Audi A6 e-tron family broadens our BEV offering and introduces class-leading technology to new segments.”
Audi UK’s Top Performers of 2024
Audi’s diverse model range resonated with customers across segments. The Audi A3 claimed the top spot with 28,908 units sold, followed closely by the Q4 e-tron. The full top five selling models in 2024 included:
- A3 – 28,908 units
- Q4 e-tron – 17,622 units
- A1 – 13,612 units
- Q3 – 13,282 units
- Q2 – 10,599 units
This performance highlights the enduring appeal of Audi’s compact and SUV segments, bolstered by the growing popularity of its electric lineup.
Fuel Type Sales Breakdown
Audi’s success in 2024 spanned multiple powertrain options, reflecting its versatile offerings for a dynamic market:
- Petrol: 74,747 units
- BEV: 24,216 units
- PHEV: 12,399 units
- Diesel: 11,069 units
The strong uptake of BEVs and PHEVs aligns with Audi’s commitment to sustainability and electrification, key pillars in the brand’s long-term strategy.
Looking Ahead
Building on its 2024 achievements, Audi UK is poised for an even more transformative 2025. With the introduction of next-generation models like the Audi Q5 and the fully electric A6 e-tron family, Audi is set to expand its BEV footprint and redefine luxury, performance, and sustainability in the automotive sector.
For more information about Audi UK’s achievements and upcoming models, visit the official Audi UK press site at press.audi.co.uk.
