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The rugged silhouette of the INEOS Automotive’s INEOS Grenadier has now officially entered frontline public service in Spain, with the Spanish National Police integrating 10 units into its operational fleet. Assigned to

INEOS Automotive has appointed Sanka De Silva as its new Regional Director for the UK and Ireland, marking a strategic leadership move as the brand continues to build momentum in its home market. The appointment arrives

The momentum behind INEOS Automotive’s Grenadier is no longer just a story of niche enthusiasm or early adopter curiosity. It has matured into something far more substantial. In the first quarter of 2026, the brand recor

INEOS Automotive launches its Grenadier Origins campaign, telling the story of how the rugged 4x4 was born in a London pub.

INEOS Automotive has confirmed that its dedicated safari-spec Grenadier Game Viewer will enter full production in early 2026, marking a significant milestone for a vehicle that has already attracted considerable attention from operators across Africa, the United States, the Middle East and South East Asia. Initially showcased as a prototype at the Goodwood Festival of […]

Enhanced footprint supports customer growth, with mobile servicing set to bolster aftersales support across key regions London, 28 July 2025 – INEOS Automotive is accelerating the evolution of its UK retail and servicing network with a series of strategic partner appointments and site expansions aimed at enhancing customer access and support nationwide. Following a shift […]

London, 7 April 2025 – In a world where many SUVs would rather be seen at a coffee shop than on a rocky trail, INEOS Automotive is taking a stand — quite literally, in the mud. Launching its cheeky new ‘Us vs. Them’ campaign, the British 4X4 specialist has fired off a wry yet unmistakable […]

London, 16 January 2025 – INEOS Automotive has kicked off the year with a strong start, as its Hambach production facility roars back to life following a brief hiatus. The pause, necessitated by a supplier insolvency that disrupted seat production, ended with a timely resolution. Now, the facility is once again rolling out Grenadier and […]

London, 18 September 2024 – INEOS Automotive has launched an innovative online sales platform designed to revolutionize the vehicle purchasing experience for customers of its rugged Grenadier models. The new tool, which enables buyers to easily locate pre-configured new and Certified by INEOS used vehicles, is set to reshape how customers across the globe discover […]

INEOS Automotive Forms Five-Year Partnership with RNLI to Support Lifesaving Missions INEOS Automotive has entered into a five-year partnership with the Royal National Lifeboat Institution (RNLI), providing Grenadier 4x4s to aid in the charity’s lifesaving operations throughout the UK and Ireland. This collaboration marks a significant endorsement of the Grenadier’s capabilities, as it is entrusted […]