Johannesburg, 08 January 2026 – South Africans’ enduring trust in Hyundai has propelled Hyundai Automotive South Africa to a remarkable milestone, closing 2025 as the fourth largest automotive brand in the country. With 36 409 new vehicle sales recorded, the company posted an impressive 19% year-on-year growth in a market defined by unprecedented competition.
The South African automotive landscape has expanded to nearly 60 active vehicle brands, creating a challenging environment for established players. Yet, despite aggressive price-led strategies from new entrants, Hyundai’s strong performance underscores local consumers’ continued preference for established brands that deliver proven quality, reliable resale value, and excellent aftersales support.
“The South African automotive market has never been more competitive,” said Stanley Anderson, CEO of Hyundai Automotive South Africa. “To finish the year as the fourth largest brand amid intense pricing pressure reflects strong consumer confidence in our products, exceptional aftersales support, and a business model that is tuned to the needs of local customers.”
While low entry pricing has intensified competition across several segments, industry observers note that South African motorists are increasingly prioritising value over headline price. Anderson emphasised Hyundai’s commitment to total cost of ownership, including dependable servicing, parts availability, and long-term reliability.
“Our success stems from a clear value proposition that resonates with South African consumers and from delivering a dependable, relevant product lineup,” Anderson said. “Our strategy for 2026 centres on protecting the consumer’s long-term value through disciplined pricing, enhanced safety features, and ensuring that our customers continue to enjoy strong resale value, reliable servicing, and peace of mind on the road.”
Hyundai’s momentum continued through December, with the company closing the year on a high note, registering 3 068 new vehicle sales, according to the National Association of Automobile Manufacturers of South Africa (NAAMSA). The results cement Hyundai Automotive South Africa’s position as a leading player in a market where trust, reliability, and aftersales excellence remain the ultimate differentiators.
