CHERY UK has confirmed its first major brand partnership, enlisting British power couple Peter Crouch and Abbey Clancy to support the introduction of its flagship seven-seater SUV, the CHERY TIGGO 9 CSH. The collaboration shines a spotlight on family life, real-world usability, and the SUV’s blend of luxury, comfort, and cutting-edge technology.
At the heart of the partnership is the new “Get Carried Away” campaign, which follows Crouch and Clancy as they navigate everyday family life in the TIGGO 9 CSH. From school runs to weekend getaways, the campaign demonstrates how the SUV turns even routine journeys into a comfortable and enjoyable experience. Launching across TV, cinema, out-of-home, digital, and social platforms from 12 January 2026, the campaign positions the TIGGO 9 CSH as a modern family vehicle that combines practicality with sophistication.
Peter and Abbey, who have four children and several pets, epitomise the modern British household. The couple’s lifestyle mirrors the SUV’s design ethos: space, comfort, and versatility without compromise. The TIGGO 9 CSH’s generous seven-seat layout, refined cabin, and high-specification Summit trim make it equally adept at school runs, errands, and long-distance journeys.
“The TIGGO 9 CSH is luxurious, practical and comfy. It’s versatile but still looks great. We’ve got a lot of precious cargo to fit in this car, so it’s perfect for us,” said Abbey Clancy. Peter Crouch added, “The massage seats are great! It’s sleek, spacious and futuristic. This is my day-to-day life, really, Abbey sending me out on errands in a nice car.”
Technologically, the TIGGO 9 CSH is the most advanced CHERY SUV to date. Its plug-in hybrid system enables up to 91 miles of electric-only driving and a combined WLTP range of over 650 miles, making it ideal for both short electric-first journeys and long trips. Rapid charging and 6.6 kW Vehicle-to-Load functionality further enhance convenience.
Inside, the cabin offers a combination of space, luxury, and tech sophistication. Highlights include heated and ventilated seats, ambient lighting, a 15.6-inch central display, and a 14-speaker SONY audio system – the most advanced ever installed in a CHERY TIGGO. Every detail has been designed to create a comfortable, refined, and welcoming environment for drivers and passengers alike.
Gary Lan, CEO of CHERY UK, emphasised the SUV’s appeal to modern families: “The CHERY TIGGO 9 CSH represents the very best of what CHERY offers today. Partnering with Peter and Abbey reflects the way we see the TIGGO 9 fitting into modern British life – refined, highly specified, and designed around real family needs.”
Available now through CHERY UK’s nationwide dealer network, the TIGGO 9 CSH is priced from £43,105 OTR*, with a 7-year/100,000-mile warranty and finance offers from 1.9% APR, starting at £499 per month**.
The CHERY TIGGO 9 CSH and the “Get Carried Away” campaign mark a bold step for the brand in the UK, combining celebrity appeal with genuine practicality to position the SUV as a top choice for families seeking space, technology, and comfort in one sophisticated package.
