London, 20 November 2025 – In a remarkable debut year, JAECOO has been crowned Brand of the Year at the Carwow ‘Car of the Year’ Awards 2026, underscoring the brand’s meteoric rise and growing influence in the UK automotive landscape. This prestigious accolade highlights JAECOO’s distinctive design language, cutting-edge technology, and commitment to delivering exceptional value to UK drivers.
The Carwow Awards, widely recognised as a benchmark of automotive excellence, celebrate vehicles and brands that combine ingenuity with everyday usability. Judged by Carwow’s expert content team—who annually test hundreds of vehicles across all segments and powertrains—the awards reflect real-world driving experiences. In naming JAECOO as Brand of the Year, judges praised its confident styling, extensive standard equipment, and the remarkable impact the brand has made in the UK in just under a year.
Mat Watson, Chief Content Officer at Carwow, commented:
“JAECOO feels like it’s been selling cars in the UK for no more than five minutes, yet it’s taken the market by storm. It’s already nipping at the heels of the best-sellers, and the JAECOO 7 SUV has topped enquiries charts on the Carwow website. No wonder – JAECOO cars look cool, pack loads of standard equipment and yet cost far less than alternatives from European, Japanese or Korean brands.”
A Landmark First Year in the UK
Since its UK launch in January 2025, JAECOO has sold over 21,000 vehicles, quickly establishing itself as one of the country’s fastest-growing automotive brands. At the forefront of this success is the JAECOO 7, a design-led SUV that blends premium technology, contemporary design, and everyday practicality.
The JAECOO 7’s popularity is reflected in the numbers. The JAECOO 7 SHS was the UK’s best-selling plug-in hybrid in August and the best-selling Chinese car in October, according to the Society of Motor Manufacturers and Traders (SMMT). In September, the JAECOO 7 ranked as the fourth best-selling car overall, demonstrating its broad appeal across segments.
Gary Lan, CEO of JAECOO UK, said:
“To be recognised as Carwow’s Brand of the Year is an incredible achievement for JAECOO and a true reflection of what we’ve built in such a short time. From the very beginning, our vision has been to create vehicles that feel modern, capable and well-made – cars that connect with people on both an emotional and practical level. Achieving what we have all within our first year demonstrates the strength of our products and the trust we’ve earned from our customers. This award motivates us to go even further as we expand our range and continue redefining what a premium SUV brand can be.”
Expanding the Range: JAECOO 5 and All-Electric E5
Building on the success of the JAECOO 7, the brand is expanding its UK line-up with the compact JAECOO 5 and the all-electric E5, marking JAECOO’s entry into the fully electric segment. Both models combine the brand’s adventurous design DNA with thoughtful powertrain choices and drive-focused technologies as standard, offering consumers versatility and value in one package.
Pricing positions JAECOO competitively within the market: the JAECOO 7 starts from £30,115 OTR, while the JAECOO 7 SHS is available from £35,165 OTR. The newly launched JAECOO 5 begins at £24,505 OTR, and the pure-electric E5 is priced from £27,505 OTR.
Supported by an 81-strong UK retailer network, every JAECOO vehicle comes with a 7-year/100,000-mile warranty and RAC Home Start cover as standard, reinforcing the brand’s commitment to customer peace of mind.
A Promising Future Ahead
JAECOO’s recognition as Carwow Brand of the Year 2026 is more than just an award—it is a statement of intent. With a compelling mix of style, technology, and value, the brand has firmly positioned itself as a serious contender in the UK market. As the range expands and sales momentum continues, JAECOO is set to redefine expectations for modern SUVs and electric vehicles alike.
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Sources: SMMT, smmt.co.uk/vehicle-data/car-registrations
Prices correct as of November 2025
