The 2025 Fleet Safety Awards returns with renewed purpose and powerful partnerships, bringing together five headline sponsors whose expertise spans the diverse landscape of South Africa’s mobility sector. Now in its fourth year, the Awards continue to serve as a national benchmark for excellence in road and fleet safety — and this year’s collaboration highlights just how far the industry has come in building a united front around safer, smarter transport.
Leading the charge is MasterDrive, the driving force behind the initiative. CEO Eugene Herbert underscores the significance of this broad industry support:
“Castrol, FNB, Motor Accident Group, Santam Heavy Haulage Insurance, and Tracker have stepped forward to champion organisations making fleet safety a priority. Their participation reinforces the message that road safety excellence deserves recognition and celebration,” says Herbert.
He adds that this year’s partnerships represent more than sponsorship — they signal a collective shift in how South Africa approaches fleet management and driver safety.
“What makes this year particularly exciting is the breadth of industry representation. When partners from such varied sectors align behind fleet safety, it creates a ripple effect throughout South Africa’s road safety landscape.”
A Shared Commitment to Safer Roads
Among the partners, FNB returns for a consecutive year as a headline sponsor — a testament to its deepening commitment to promoting safety and operational excellence within South African fleets. As one of the country’s leading financial institutions, FNB recognises that road safety is not only a social imperative but a critical component of sustainable business practice.
Natasha Moreira, Product Head at FNB Fleet Card, says their ongoing support stems from a broader understanding of how safety shapes business resilience:
“We recognise that fleet safety is not only a matter of corporate responsibility but also a critical factor in business continuity and economic stability,” says Moreira.
She adds that safety and profitability go hand in hand:
“Our partnership with the Fleet Safety Awards demonstrates our understanding that safe fleets reduce operational costs, improve employee wellbeing, and create stronger business performance. By championing fleet safety excellence, FNB creates a business environment where safety standards are recognised as essential investments rather than optional expenses.”
Collaboration That Drives Change
From lubricants and insurance to telematics and finance, the five headline partners represent a cross-section of the mobility ecosystem. Each brings a unique perspective on how safety can be embedded into the core of fleet operations — from vehicle maintenance and driver behaviour to financial planning and risk management.
Their collective support ensures that the 2025 Fleet Safety Awards will not only celebrate the top-performing fleets in South Africa but also spark meaningful conversations about innovation, accountability, and leadership in the road safety space.
Celebrating Excellence, Inspiring Progress
As anticipation builds for the 2025 event, MasterDrive looks forward to recognising the individuals and organisations raising the bar for safety excellence nationwide.
“Together with FNB and our valued headline partners, we remain committed to driving substantial change and fostering a culture where safety is integral to every journey,” says Herbert.
With its growing influence and collaborative spirit, the Fleet Safety Awards continues to affirm that safety is not just a compliance measure — it’s the foundation of a sustainable, high-performing fleet industry.
The 2025 Fleet Safety Awards: celebrating innovation, partnership, and a shared vision for safer roads in South Africa.
